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מטה ההסברה האזרחי
Israel Spirit - Advocacy Center
Advocacy-focused fundraising platform integration
Problem
Following October 7th, Israeli civilian volunteers got together to create and build a full platform of information, videos and content, in order to promote real time and objective information about Israel’s truth and to combat anti-Semitism.
Every person involved in the project, with over 2000 members, were volunteers. From creating the webpage, content, social media, connections with foreign ministries, fundraising, etc.
After 6 months, the number of volunteers has decreased rapidly, and the organization is focused on continuing with the creation of content, school programs, video testimonials, etc. For that, they require further funds, and more social media visibility.
Lack of donations – without the donations, projects are limited.
Assumptions:
There is an existing platform, with a payment platform in place – Webflow.
Israel Spirit started to promote a book to raise more funds, but does not have enough visibility
Solution
Existing website (Webflow), donations page, no mention of book or deep insight into school and larger projects.
Solution description:
-Integrate Book/other products sales
-Simplify payments area
Out of scope:
Creation of widespread content
Objectives:
Help promote more products, that can be fuel into further fundraising.
Create Area in the platform to promote the book.
Enhance the payments/donations section – simplify, integrate with other organizations
Quantitative:
- Development of page for promotion of new products – will start specifically with the Book promotion
- Donations/financial integrator
Potentials:
Increase potential for higher funding and further visibility
Risks:
Low impact
Internal poor knowledge of Webflow
Feature prioritizing:
Integrate Book/other products sales:
Area for browsing products? Content
Selection of product
Checkout process – payment gateway
Invoicing process?
Simplify payments area
User friendly payment area
Payment validation
Invoicing
3rd parities needed: Finance/fundraising platform
The team
Tech-stack: Marketing, Backend, FrontEnd, Designer (UX / Graphics)
Idle team:
Content
Creative
Non tech roles:
Content
Creative
Ratings:
* Affective: 3
* Achievable: 5
* Simultaneously working is possible: 4
* Usable: 3
* Mailenable: 3
* Confidence: 4
* Doable: 5
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